What is “GivingTuesdayNow”?
#GivingTuesday is a global generosity movement that unleashes the power of people and organizations to transform their communities and their world.
“Giving Tuesday” was created in 2012 as a simple idea: a day that encourages people to do good. Over the past seven years, this idea has grown into a global movement that inspires hundreds of millions of people to give, collaborate, and celebrate generosity, on December 1st, directly in response to the huge Black Friday & Cyber Monday retail movements in the US, also rapidly expanding in New Zealand and other parts of the world.
GivingTuesday strives to build a world in which the catalytic power of generosity is at the heart of the society we build together, unlocking dignity, opportunity, and equity around the globe.
GivingTuesday’s global network collaborates year-round to inspire generosity around the world, with a common mission to build a world where generosity is part of everyday life.